Six Way to Make Your Content Go Viral

Viral content is just like a virus, spreading from person to person. On the World Wide Web, it means that your content is being shared and talked about by people. A great viral marketing example is the Old Spice Video. Even on a small scale, businesses can gain from making viral content.

 

Online marketers are often facing the barrier of creating “viral” content — and with good reason. Because viral content spreads far more faster, it can build up backlinks in a short amount of time with relatively little effort. Not only can backlinks send traffic directly to your website, but they also can boost your website higher in search engine SEO results pages to help you continue to draw more visitors.

 

Below are six suggestions way that could help your website content go viral and spread online like wildfire:

 

1. Offer outstanding  and quality value.
Providing exceptional value in your website content or article or video could help you achieve viral status. For instance, if everyone in your industry is releasing a “Top 10” list of points on any given topic, how much more interest do you think you could generate if you created a “Top 100” list? Going above and beyond what your competitors offer can help increase the number of times your content gets shared socially.

 

2. Content Be unique and original

 The content may be simple but being unique can do wonders. As an example, you have a page that is similar to what other companies offer. Think on how you can make this page unique. Maybe make it funny, controversial or simply informative. Keep the thought that it should be something that people will want to show to their friends.

 

3. Content catchy and sound bites.
Sometimes, viral content catches on simply because it sounds catchy. For example, consider the recent success of Chuck Testa, the Ojai Valley, Calif., taxidermist who had millions of YouTube users repeating the catchphrase, “Nope! Chuck Testa” for hours on end.

To determine whether your content has this elusive quality, try reading your headline or the opening paragraph as if you were a newscaster. Would you want to tune in to learn more about your piece based on this small snippet of information? If not, go back to the drawing board until your content has the right ring to make people want to share it widely.

 

4. Capturing the latest or emerging trends.
By releasing fresh and timely content on an emerging or latest trend, you can earn a natural first mover advantage and attract lots of attention. People might be more apt to share such newsy content, resulting in more backlinks and traffic to your site. You also could benefit in the search engines because Google’s recent freshness update gives preferential treatment to timely content.

 

5. Get influencer people to buy-in.
An endorsement from an authority in your industry could help make your content go viral. Simply attaching an influencer’s name to your blog or article can give it significantly more clout.

Start by building relationships with the thought leaders in your industry. After you’ve published your best article or released your best video, ask these influencers to share your content with their own followers. Not all of them will agree, but even one “yes” can mean a significant flood of traffic and can take your content viral.

 

6. Use the power of infographics.
Visually appealing infographics are among some of the most frequently shared types of online content as most people would rather learn through engaging imagery than long paragraphs of text.

To harness the power of infographics, look for recent studies you can pull data from or try to combine data in new and distinctive ways. For instance, eBay. com, global content head of Jordan Koene’s infographic displaying Star Wars sales data on eBay was a hit simply because no one had compiled this information before and displayedit in such a visually engaging manner.

 

The above tips could increase the odds of social sharing, but keep in mind there’s no guarantee they’ll make your content resonate with your audience. Going viral can be a difficult thing to achieve.

 

So while trying to create viral content, don’t neglect proven website development and search engine optimization strategies. Balance these activities to achieve sustainable business growth.

 

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